.svg)
An ADA demand letter usually claims that your website does not meet accepted accessibility standards, often referencing WCAG guidelines. It identifies accessibility barriers and asks you to correct them within a specific timeframe. If you ignore the letter, it can escalate into a lawsuit.
What Is an ADA Website Demand Letter?
An ADA website demand letter is a formal notice sent by an individual or legal representative claiming that your site violates the Americans with Disabilities Act because certain features are not accessible to users with disabilities.
Demand letters often cite WCAG 2.1 Level AA as the standard your website should meet. They typically point out issues like missing image descriptions, low color contrast, inaccessible forms, lack of keyboard navigation support, or missing captions on videos.
Why Demand Letters Are Sent
These letters may come from individuals with disabilities, advocacy groups, or attorneys who have identified accessibility barriers. In some cases, demand letters are part of a broader legal or settlement strategy that encourages businesses to resolve issues before going to court.
A demand letter often includes a response deadline, and failure to reply can result in legal proceedings.
What to Do If You Receive One
- Review the Letter Carefully
Understand the accessibility issues being claimed and which areas of your website they relate to. - Get Legal Guidance
Consulting an attorney experienced in ADA and digital accessibility can provide clarity on your position and options. - Audit Your Website
Run both automated and manual accessibility tests to confirm whether the claims are valid and identify additional issues. - Fix the Issues Identified
Remediate accessibility gaps, which may include improving navigation, adding proper alternate text, adjusting colors for better contrast, or fixing forms and interactive elements. - Respond to the Sender
Communicate your plan and timeline for fixing the issues. Showing good faith and a concrete approach can help reduce legal risk. - Publish an Accessibility Statement
Share your accessibility commitment publicly and offer users a way to report any issues they face on your site.
What a Demand Letter Usually Contains
Most ADA demand letters include:
- A list of accessibility issues found
- A deadline for making corrections
- Proposed settlement terms or requirements to avoid legal action
Although it is not a lawsuit, it often serves as a warning before one.
Common Questions
What is the purpose of the letter?
It alleges that your website is not accessible under the ADA and outlines specific barriers that need to be addressed.
Who typically sends these letters?
They may be sent by individuals with disabilities, advocacy organizations, or law firms.
What if I ignore the letter?
Ignoring it can lead to a formal lawsuit. Responding promptly and starting remediation is usually the best approach.
If I fix the issues, will that fully eliminate risk?
Resolving issues greatly reduces risk, but accessibility is ongoing and needs continued attention to remain compliant.
How do ADA and WCAG fit together?
The ADA is the legal requirement. WCAG provides the technical standards that websites follow to be considered accessible.
Final Thoughts
Receiving an ADA demand letter is serious, but it can be handled effectively. The best response is to act quickly: review the claims, perform a full audit, fix the issues, and communicate clearly with the sender. Accessibility is not only a legal requirement but a sign of a professional and inclusive online experience.